How Does Northbound's Build Process Work, From Scoping Call to Launch?

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Northbound's process (illustrated specifically for the Beacon AI assistant, and consistent with the flat-fee, demo-first model used across all builds) runs in four steps. First, a free scoping call of roughly 30 minutes maps out what is needed — for Beacon, what it should know and hand off, and how it fits the site — with no commitment required. Second, the work is built around the real business: for Beacon this means writing the assistant around actual services, pricing, and tone rather than placeholder content pulled from a template. Third, the result is integrated into the client's site, styled to match the brand, and the client sees a working version before the final payment clears. Fourth, the project launches with a guided walkthrough and hand-over; for Beacon, ongoing care afterward is optional and billed month-to-month. Across all Northbound projects, pricing is flat-fee against a written scope rather than billed hourly, and the same person who scopes the project also builds it.