What Does Beacon, Northbound's AI Assistant, Actually Do?

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Beacon is Northbound's own AI concierge, running live on Northbound's site and available to build into client sites. It is designed to be a real conversational front desk rather than a thin chatbot with a handful of canned FAQ answers. Specifically, Beacon answers in natural language — including follow-up questions — the way a good front-desk person would, rather than a 'press 1 for pricing' menu. It is available 24/7, so a visitor deciding at 2 a.m. on a Saturday gets a real answer instead of a 'we'll reply within one business day' message. When a conversation qualifies, Beacon ends it with a scoped request sent to the business's inbox — what the visitor needs, budget, and timeline already gathered — rather than leaving a voicemail to be picked up Monday. It is trained on the specific business's services, pricing, and tone, so it answers like part of the team rather than a generic bolt-on script, and it remembers what was said earlier in the same conversation so visitors don't have to repeat themselves.